Here is a quick tip from the Microsoft Office Blog for Outlook 2013:
“A link to an email address can be included within the email message body. When the recipient clicks the link, a new blank message addressed to the email address that you specify opens in his or her email program.
For example, you can include a link such as mailto:firstname.lastname@example.org as a quick way for recipients to contact a customer service representative.
In a message that you are composing, select the text or picture that you want to be displayed as the link.
On the Insert tab, in the Links group, click Hyperlink.
Under Link to, click Email Address.
Either type the email address that you want in the Email address box, or select an email address in the Recently used email addresses list.
If you want to change the link text, in the Text to display box, type the text.
To customize the ScreenTip that appears when you rest the pointer over the link, click ScreenTip, and then type the text that you want. If you don’t specify a tip, Outlook uses “mailto” followed by the email address and the subject line as the tip.
Note You can also create a simple return email link by typing the address in the message and then pressing Enter or Spacebar — unless you turned off automatic formatting of hyperlinks.”
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