The hidden cost of Free Smart Phone Apps

Research has shown that those free smartphone apps we all love have a hidden cost…. Your battery life.
Most free apps are free because they show you advertising so that the app’s creator can generate advertising revenue.

Computer scientist Abhinav Pathak and his colleagues created software to analyze apps’ energy use. What they found is that up to 75% of the energy used was for the ads. From activating GPS to determine the phones location to uploading that data and downloading the ad, the battery usage far outpaced the battery needed to actually run the app.

Research Paper

Imagine the increase in employee productivity if their business phones were more optimized. Need other ways to help run your business more effectively?

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